ATLANTA – December 13, 2016 – Atlanta Track Club today announced Phidippides Running Store and West Stride Running & Fitness Store as the exclusive run specialty partners of the Publix Georgia Marathon & Half Marathon. The expanded partnership brings an integrated approach and renewed commitment from Phidippides and West Stride to Mizuno, the official footwear and apparel sponsor of Atlanta Track Club.
The deal deepens the connection between these Atlanta brands in an effort to further grow and enhance the participant experience at Atlanta’s only marathon. As part of the agreement, Phidippides and West Stride have increased their commitment to carry Mizuno footwear and technical running apparel at their stores.
“West Stride Running & Fitness Store is proud to partner with Atlanta Track Club and the Publix Georgia Marathon,” said Genie Beaver, owner of West Stride, Atlanta’s only woman-owned running specialty store. “Our organizations share the same goal, to grow the current and future running community in Atlanta.”
“As Atlanta’s first running specialty store, we are completely thrilled to work with Atlanta’s first running club,” said Jeff Galloway, owner of Phidippides and 1972 Olympian. “Also, getting to partner with such a quality brand as Mizuno, we couldn’t be happier with the partnership.”
Features of the partnership include exclusive in-store availability of Publix Georgia Marathon apparel. Both run specialty partners will offer space and time at their locations for kickoff events for Atlanta Track Club’s In-Training for Publix Georgia Marathon & Half Marathon. Phidippides and West Stride will also serve as Mizuno’s retail partners at the Publix Georgia Marathon Health & Fitness Expo.
“Mizuno is very excited that Atlanta Track Club has decided to partner with two of Atlanta’s premier running specialty stores for the Publix Georgia Marathon & Half Marathon,” said Chuck Couch, VP of Running Product & Sales, Mizuno USA. “West Stride and Phidippides serve the local running community with excellence, and this partnership will surely enhance what is already a stellar running event.”
The 2017 Publix Georgia Marathon & Half Marathon start and finish at Centennial Olympic Park on Sunday, March 19. The event is Atlanta’s only marathon and one of the Southeast’s premier distance events. Registration for the 11th running of the Publix Georgia Marathon & Half Marathon is available online at atlantatrackclub.org.
About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 26,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Publix Georgia Marathon, PNC Atlanta 10 Miler and Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.
About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, and volleyball equipment, apparel, and footwear throughout the Americas. Mizuno USA, Inc. is based in greater Atlanta.