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Aparna Sharma is a marketing and PR professional with a passion for technology and helping organizations better connect with their customers. She is best known for conceptualizing and executing best-in-class marketing strategies for brands at all stages. She currently works as a Marketing Consultant for a Private Equity firm, focused on Technology investments. She has leveraged her love and experience in this field to serve as a mentor for Techstars, a worldwide network that helps entrepreneurs succeed. Aparna is a born runner. She first experienced the thrills of the sport on her high school Track & Field team. She trains and runs many races a year, and has a special place in her heart for Atlanta and in particular Atlanta Track Club runs. As a family member of Atlanta Track Club and a mom of three kids, Aparna is passionate about instilling a love for running among younger generations.