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Exhibit with the largest 10K in the world
The Peachtree Health & Fitness Expo on July 2 -3 serves as the kickoff to the AJC Peachtree Road Race on the Fourth of July. The Expo hosts 100+ vendors featuring the latest in running apparel and shoes, sports nutrition products, injury prevention, health and fitness services, gear, etc. More than 40,000 runners and walkers attend the Peachtree Health & Fitness Expo, which is the number pickup location for AJC Peachtree Road Race participants. Located in the Georgia World Congress Center, the Expo is free and open to the public. Our expo sells out every year - don't wait to reserve your spot!
Unable to physically exhibit? Take a look at our Virtual Race Bag program.
Peachtree Health & Fitness Expo
- Expo location: Georgia World Congress Center, Hall C1 (362 Ivan Allen Jr Blvd, Atlanta, GA 30313)
- Expo days & hours: July 2, 10:00 a.m. - 6:00 p.m. & July 3, 10:00 a.m. - 6:00 p.m.
- Booth pricing: 10' x 10' footprints start at $1,500 and go up to $1,900 depending on the location.
- Expo floor plan: An up-to-date booth availability map can be viewed HERE. A static version of the floor plan can be viewed or downloaded HERE as a PDF.
- Booth reservations: All reservations require 100% payment upfront. Ready to book a spot? Go HERE.
- Booth amenities: Skirted 6 ft table, pipe and drape (8 ft back, 3 ft sides), 2 chairs, trash can and company ID sign. Carpeting and electric/internet/telephone service must be contracted through Georgia World Congress Center. Security is provided 24 hours per day.
- Vendor load-in/set-up: July 1 from 9:00 a.m. - 6:00 p.m.
- Exhibitor services manual: Need to order carpet, extra tables, ship product to the event, etc? Shepard is the official Peachtree Health & Fitness Expo company who handles needs such as this.
- Need electricity and/or internet? Complimentary power and wifi are NOT available inside the exhibit halls and all electrical and internet orders must be placed directly with the Georgia World Congress Center.
- Questions? Show Contact: Holly Ortlund, 404.803.3017
Important Exhibitor Notes & Resources
Credentials: Credential wristbands will be available for pickup on July 1 from 9 a.m. – 6 p.m. during vendor load-in. Credentials will also be available on July 2 and July 3 from 8 a.m. until show opening and will be located near the main entrance near security personnel. All credentials must be picked up by show opening time; we will not be distributing credentials after the doors open. Once a credential is issued, staff members may proceed to the show floor without going through the security check at the door. Staff members who arrive after the show has opened will be required to wait in line and go through security check at the entrance.
To access the show floor outside of operating hours you must present your credential or be accompanied by someone who has one. Staff arriving during show operating hours do not need credentials as the show floor will be open to the public. There is no limit on the number of staff permitted as long as you can all fit and work within the space.
Loading In/Loading dock: Booth setup is July 1 from 9 a.m. – 6 p.m. It is preferred that all setup be completed on this date, but if you have a single booth space and can handle your setup COMPLETELY between 8 am and 9:30 am you may set up on the morning of July 2. Setups must be complete 30 minutes prior to show open. No dollies, carts, etc are provided by Atlanta Track Club, Shepard or GWCC - please plan to bring your own. No one under the age of 18 is permitted on the show floor or loading dock during setup on Sunday, July 1 or during teardown after the show closes on July 3.
Vendors will be able to drive into the adjacent hall to briefly park and unload supplies on Monday, July 1. Please unload promptly, remove all materials and move vehicles within 1 hour. Any vehicles left unattended on the dock are subject to towing at the owner’s expense.
Parking: Vendor parking is available at GWCC in the Yellow Lot and Blue Lot. Rates are $10 per day if pre-purchased in advance; $15 otherwise. Follow the link and scroll down to Peachtree Road Race Expo. Overnight parking is available for $30 per night at the GA World Congress Center Marshalling Yard, located at 362 Ivan Allen Jr Blvd.
Intellectual Property: The Atlanta Track Club, Inc., hereafter referred to as the ATC, reserves all rights to the use of its name, trademarks, logo, and copyrighted materials. No use of the name The Atlanta Journal-Constitution Peachtree Road Race, AJC Peachtree Road Race, or Peachtree and/or its logo, trademarks, or copyrights for any commercial purpose or any merchandise for sale or giveaway is authorized without the express prior written permission of the ATC. As a best practice, it is also recommended that all vendors check in with Atlanta Track Club on any product designs that refer to racing in or training for a 10K, Atlanta, 4th of July, etc
Booth Space: ALL activity must take place INSIDE your designated booth space. Spin wheels and other activities that attract long lines and disrupt other vendors are highly discouraged. We reserve the right to shut activities down that impede foot traffic flow. ALL items, whether on display or in storage must fit inside the booth at all times. (For additional storage options, see below). All business must be conducted within your booth. Addressing attendees, carrying/posting signs, handing out flyers, etc. outside your booth is not permitted. PLEASE PLAN YOUR SPACE NEEDS/LIMITS IN ADVANCE-this will be enforced. As per GWCC policy, helium balloons are not permitted.
Merchandise/Promo Items: No items of any kind, whether merchandise offered for sale or promotional items given away free of charge, may display the AJC Peachtree Road Race logo or the words “Peachtree Road Race” or ”AJC Peachtree Road Race” without the express written permission of Atlanta Track Club.
Tents/Canopies: Pop-up tents/canopies must adhere to all policies outlined in the exhibitor manual and have a fire extinguisher visibly displayed at all times. The Fire Marshal DOES inspect and will dismantle displays not adhering to these policies. Tents/canopies may not exceed the 15-foot maximum height or extend outside the 10 x 10 footprint.
Sales Tax: Exhibitors are responsible for collecting appropriate GA sales tax; however you do not need to turn in a tax form to the World Congress Center at the end of the show. Tax form can be downloaded here.
Carpeting: The show floor is not carpeted. You can bring your own or order carpet from our show servicer, Shepard Exposition Services at 404-720-8600.
Food Sampling: Sample sizes are limited to 4 oz of beverage and 2 oz of food. Written authorization is required and must be submitted by Friday, June 16. The Sampling Authorization Form can be downloaded here.
All exhibitors sampling food/drink are HIGHLY encouraged to order porter service from Shepard; for a very nominal fee your trash will be removed regularly throughout the day. Contact Shepard Exposition Services (404-720-8600).
Security: 24-hour security is provided, but we do recommend that common sense precautions be taken when your booth is not staffed.
Drayage: All questions regarding shipping/drayage should be directed to Shepard Exposition Services (404-720-8600).
For more information contact Holly Ortlund, 404-803-3017