ATLANTA – September 6, 2017 – Atlanta Track Club today announced Fleet Feet Sports as the exclusive run specialty store of the PNC Atlanta 10 Miler & 5K. The expanded partnership brings an integrated approach and renewed commitment from Fleet Feet Sports in metro Atlanta to Mizuno, the official footwear and apparel sponsor of Atlanta Track Club.
The deal is part of an effort to further enhance the overall experience of one of Atlanta’s most popular road race events. As the exclusive run specialty store of the PNC Atlanta 10 Miler & 5K, Fleet Feet Sports has increased its commitment to carry Mizuno footwear and technical running apparel at its three stores in the Atlanta metro area, Fleet Feet Sports Decatur, Fleet Feet Sports Lawrenceville, and Fleet Feet Sports Johns Creek.
Features of the partnership include exclusive in-store availability of PNC Atlanta 10 Miler & 5K apparel. Fleet Feet Sports Decatur will offer three free group runs as participants prepare for race day. The store will also serve as Mizuno’s retail partner at race number pick-up for the PNC Atlanta 10 Miler & 5K.
This partnership comes as Fleet Feet Sports and Mizuno join forces in support of the Breast Cancer Research Foundation (BCRF). In October, Mizuno will unveil a limited edition Breast Cancer Awareness line including the BCRF Wave Rider 20. All proceeds will benefit BCRF, and the footwear and apparel will be available at Fleet Feet Sports locations around the country. Additionally, Mizuno and Fleet Feet Sports will honor breast cancer survivors and victims during the PNC Atlanta 10 Miler & 5K weekend.
The 2017 PNC Atlanta 10 Miler & 5K will be held on Sunday, October 22 at Atlantic Station. Registration for the fifth running of the PNC Atlanta 10 Miler & 5K is available online at atlantatrackclub.org.