Aparna Sharma is a marketing executive with over twenty years of experience working with technology startups and high-growth companies. She currently leads the Product Marketing team at GreenSky, a publicly traded financial technology organization based in Atlanta, GA. Aparna is passionate about helping conceptualize best-in-class marketing strategies for both B2B & B2C technology companies and has been part of core merger and acquisition teams in her career. Prior to GreenSky, Aparna consulted with Accel- KKR, a private equity firm working with various growth companies with their strategy and GTM plans. In addition, Aparna spent a huge part of her career working for notable companies which included, Internet Security Systems, SecureWorks, IBM, and HD Supply. In her consulting career she has helped over a dozen technology start-ups with their paid, earned, shared, and owned media strategies. She has leveraged her love and experience in the technology field to serve as a mentor for Techstars, a worldwide network that helps entrepreneurs succeed. As a life-long learner, Aparna is currently pursuing her MBA (Management of Technology) at Georgia Tech and she is also expanding her knowledge and learning about the value of Diversity, Equity, and Inclusion. Aparna currently co-leads the Diversity and Inclusion committee for the Atlanta Track Club and is a member of Georgia Tech's Diversity, Equity, and Inclusion council. She runs many ATC races and loves how they bring ATL citizens together. As a family member of the Atlanta Track Club and a mom of three kids, Aparna wants to continue to give back to Atlanta in the way of service.