ATLANTA - June 6, 2017 – Bauerfeind, one of the world’s leading manufacturers of orthopedic braces, supports, insoles and medical-grade compression products, announces today a new partnership with Atlanta Track Club. The formal announcement will happen tonight at 6 p.m. during a live Q&A with both organizations on the Bauerfeind USA Facebook page.

As part of the multi-year agreement, Bauerfeind will be the official supplier of braces, supports and medical-grade compression products for all of Atlanta Track Club’s events, including the largest 10K running event in the world – the AJC Peachtree Road Race.

“Bauerfeind’s mission to help people live fulfilling, active lives fits the mold for a great partnership with Atlanta Track Club” said Rich Kenah, Atlanta Track Club’s executive director. “Our team has seen first-hand the efficacy of Bauerfeind products, and we are happy to introduce Bauerfeind as a resource to our members, participants and volunteers.”

In 2016, Bauerfeind launched a new line of lightweight, breathable sports products specifically designed for athletes. Olympic marathon runners Lisa & Anna Hahner are the global running ambassadors for Bauerfeind Sports.

“Bauerfeind brings decades of medical heritage into the world of elite sport,” said Warren Colter, CMO at Bauerfeind USA. “Now that we’re working with Atlanta Track Club in an official partnership, we’re able to reach and help thousands more runners achieve their goals.”

Beginning July 1, 2017, Bauerfeind will launch #myperfecttrail, a world-wide digital campaign for runners. Winners from around the world will converge in Atlanta for a full week of running activities culminating in the 2018 AJC Peachtree Road Race. Atlanta Track Club will choose a winner from its list of members who enter to take part in this grand prize.

For more information, visit

About Bauerfeind
Founded in Germany in 1929, Bauerfeind is one of the leading manufacturers of medical products including orthopedic braces and supports for every joint and the back, as well as insoles and compression products. Every Bauerfeind product is made in Germany and is designed to help people live fulfilling, active lives, at any age.

Top athletes and athletic trainers across the world put their trust in the outstanding quality of Bauerfeind products. Since 2002, the company has been an official supplier of the German Olympic teams and has been a partner of the Olympic Organizing Committees as the exclusive supplier of braces and supports to all participating nations since 2010.

Bauerfeind has earned the endorsements of both the National Basketball Athletic Trainers Association (NBATA) and the Professional Baseball Athletic Trainers Society (PBATS) for providing outstanding support to professional players across the leagues.

Bauerfeind AG is a family-run company with 2,000 employees worldwide and subsidiaries in more than 20 countries, including Bauerfeind USA which was founded in 1985 in Kennesaw, GA and recently relocated to midtown Atlanta.

Bauerfeind products are available at medical supply retailers, sports specialty retailers and on

About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 27,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race ( – the largest 10K running event in the world, the Publix Georgia Marathon, PNC Atlanta 10 Miler and Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program.

For more information on Atlanta Track Club, visit