Big Peach Running Co. Named Exclusive Run Specialty Store of AJC Peachtree Road Race
ATLANTA – November 17, 2016 – Atlanta Track Club today announced Big Peach Running Co. as the exclusive run specialty store of the AJC Peachtree Road Race and the Thanksgiving Day Half Marathon & 5K. The expanded partnership brings an integrated approach and renewed commitment from Big Peach Running Co. to Mizuno, the official footwear and apparel sponsor of Atlanta Track Club.The deal deepens the connection between three Atlanta brands in an effort to further enhance the overall experience of the world’s largest 10K and the largest Thanksgiving half marathon in the country. As part of the agreement, Big Peach Running Co. has increased its commitment to carry Mizuno footwear and technical running apparel at all seven of its stores in the Atlanta metro area."Atlanta is the greatest city on the planet to be a runner, walker or fitness enthusiast," said Big Peach Running Co. owners Mike Cosentino and Steve DeMoss. "For sure, the AJC Peachtree Road Race and Thanksgiving Day Half Marathon & 5K are powerful and long-standing indications as to why this is true. For us to even play even a small role in the journey all of the participants and Atlanta Track Club take each year to bring this amazing community together on the Fourth of July and Thanksgiving Day is both inspiring to us and a genuine privilege."“As part of Atlanta Track Club’s mission to inspire running and walking, we believe that local run specialty stores should be accessible to runners and walkers of all abilities,” said Rich Kenah, Atlanta Track Club’s executive director. “Our goal with this partnership is to better serve our members and participants by connecting them with Mizuno and Big Peach Running Co.”Features of the partnership include exclusive, early pre-sale availability of the Limited Edition Peachtree Wave Rider 20, among other items. Big Peach Running Co. will offer space and time at its locations for training sessions of Atlanta Track Club’s In-Training programs for both events. Atlanta Track Club merchandise will also be available at all Big Peach Running Co. stores and online year-round.Big Peach Running Co. will serve as Mizuno’s retail partner at the Peachtree Health & Fitness Expo and host of race number pick-up for the Thanksgiving Day Half Marathon & 5K. The retailer will also be featured as the exclusive retail partner for the post-race member party at the AJC Peachtree Road Race."We see this as a win-win opportunity for everyone. It leverages our assets to give race participants at these major running events the best experience, from day one of training to their race day gear,” said Chuck Couch, VP of Running Product & Sales, Mizuno USA. “We are proud to be able to take our partnership with Big Peach Running Co. to another level and deepen our ties in the Atlanta community.”Race number pick-up for the 2016 Thanksgiving Day Half Marathon & 5K will be held at two Big Peach Running Co. locations beginning Saturday, November 19. Those who are not already registered for the event can purchase $120 of Mizuno merchandise during race number pick-up to receive a free entry while supplies last. The 2016 Thanksgiving Day Half Marathon & 5K will be held on Thursday, November 24 at 7:30 a.m. at Turner Field.This partnership encompasses Atlanta Track Club’s largest events. Each year 60,000 runners and walkers toe the line of the AJC Peachtree Road Race, the world’s largest 10K, while more than 12,000 participate in the Thanksgiving Day Half Marathon & 5K, making it the largest Thanksgiving half marathon in the U.S. The Club’s training programs serve approximately 1,500 participants each year.About Atlanta Track ClubAtlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 26,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Publix Georgia Marathon, PNC Atlanta 10 Miler and Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.About Big Peach Running Co.Headquartered in Atlanta since its inception in 2004, Big Peach Running Co. is Georgia’s largest Specialty Sporting Goods Retailer. With seven (7) stores across the metropolitan Atlanta area, it is also one of the nation’s leading authorities on running and walking equipment. Still locally owned and operated, its 4-Step Fit Process, extensive training program for new team members and expansive selection of footwear, apparel and accessories have been presented various awards and regularly acknowledged by Access Atlanta, Atlanta Magazine, Runner’s World, Competitor Magazine, Creative Loafing and Sporting Goods Business. Its involvement in the local community through its Big Peach Outreach and TransFORMed Running programs has impacted thousands of runners and fitness enthusiasts of every age and ability. To learn more, visit BigPeachRunningCo.com online.About Mizuno USAMizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, and volleyball equipment, apparel, and footwear throughout the Americas. Mizuno USA, Inc. is based in greater Atlanta.