ATLANTA -
February 12, 2021 -- As the athletes of Atlanta Track Club Elite
chase Olympic berths in 2021, they'll have a new tool to help them bounce back
from hard workouts. The Club announced a partnership with Firefly Recovery, a California-based provider of clinically
proven, portable recovery technology to help athletes reduce recovery time and
relieve muscle soreness.
As part of the partnership, Atlanta Track Club's team of
professional athletes will have access to Firefly's patented, wearable recovery
product throughout the year as they train to make the Olympic and Paralympic
trials in every distance from the 100m to the 10,000m as well as in the triple
jump.
"To train at the level our athletes train, we can't cut corners
when it comes to recovery," said Amy Begley, 2008 Olympian and Atlanta Track
Club coach. "We are excited about the benefits our professional athletes will
get from using the Firefly and we look forward to sharing those results with
the nearly 125,000 runners and walkers of all abilities who participate in
Atlanta Track Club events each year."
Throughout the course of the partnership, Atlanta Track Club will
educate its members and participants on the benefits of Firefly via its member
newsletter, monthly magazine, social media posts and testimonials from Olympic
hopefuls. Members and participants will also have the opportunity to take
advantage of exclusive special offers.
"We are proud to become a key
recovery partner for the Atlanta Track Club and look forward to working
together to engage with and inspire elite and everyday runners in the Atlanta
Track Club community to run more, recover faster and train harder," said -
Anthony Kjenstad, CEO. Firefly Recovery "While
our roots began with professional and collegiate athletes, Firefly aligns
perfectly with the Atlanta Track Club's mission to encourage youths and adults
to start and continue running regardless of ability or fitness level with
proven, affordable and portable recovery."
The Tokyo Olympics and Paralympics
are expected to feature Atlanta Track Club Elite athletes Keturah Orji (triple
jump) and Jarryd Wallace (sprints), both members of Team USA in 2016. Middle
distance runner Yolanda Ngarambe is a favorite to represent her home country of
Sweden.