Virtual Race Goody Bag

In order to help reduce unnecessary waste from plastic bags and paper, the AJC Peachtree Road Race utilizes a digital goody bag program. How does it work?

• Our 60,000 AJC Peachtree Road Race participants receive a welcome invitation email with a link to visit their goody bag a few days prior to the event.
• Participants can act immediately or save offers for later - which they can use until the offer expiration date passes.
• Participants receive a reminder email to use the offers they have saved in their goody bag.
• A few days after the event, all 60,000 participants receive a final invitation email with a link to visit their goody bag.

Virtual goody bags keep our event more eco-friendly while also providing sponsors and businesses a more effective way to reach race participants. An example of last year's Virtual Goody Bag is below.

• 52% of our 60,000 event participants visited their virtual goody bag in 2018. This open rate is 2-3x typical email campaigns.
• A total of 74,000+ bag views were recorded during the 10 day open period for the 2018 AJC Peachtree Road Race Virtual Goody Bag.