Official Peachtree Charity Partners Named

The Atlanta Track Club, organizer of the AJC Peachtree Road Race, today announced that Operation Homefront Georgia Inc. and Kilometer Kids have been named the official charity partners of the2012 AJC Peachtree Road Race.  This is the first year that the Atlanta Track Club will have charity partners for the AJC Peachtree Road Race. 

Operation Homefront Georgia provides emergency assistance to military families and wounded veterans in Georgia.  The organization is based in East Cobb and serves approximately 1,000 families each month.  Money raised through the 2012 AJC Peachtree Road Race will fund emergency financial grants to provide food and housing for Georgia military families in financial crisis.  

“We are honored and excited to be chosen by the Atlanta Track Club to be the official charity partner for the 2012 AJC Peachtree Road Race,” said Kimberly Scofi, president of Operation Homefront Georgia Inc.  “Operation Homefront Georgia and the Atlanta Track Club are similar in that we both strive to be an inspiration to others while engaging those in the communities we serve.” 

The Atlanta Track Club’s Kilometer Kids is an incentive-based youth running program that empowers children with the knowledge they need to make smart lifestyle choices. The program launched in 2007 with one location serving 38 kids.  Today, Kilometer Kids impacts more than 2,800 kids from 53 schools in at-risk communities throughout the Atlanta region.  The money raised through the 2012 AJC Peachtree Road Race charity program will allow the organization to broaden its impact in the Atlanta community. 

“With 60,000 participants, the AJC Peachtree Road Race is an incredible platform to help raise funds for well-deserved charities like Operation Homefront Georgia and Kilometer Kids,” said Tracey Russell, executive director of the Atlanta Track Club.  “Through our official charity partner program as well as CrowdRise, we’ll be able to see what a positive impact this event can have on the metro Atlanta community and beyond.”

Event participants are encouraged to raise money for the two official charity partners, as well as any charities of their choice, through the Atlanta Track Club’s partnership with CrowdRise.  CrowdRise, an impact site designed to make fundraising easy and fun, offers a custom built platform and 'game theory' that has proven to be a huge asset to runners’ and charities’ fundraising efforts.  Through CrowdRise, the AJC Peachtree Road Race charity campaign will be executed on one unifying platform making it easier to track, coordinate and optimize the campaign while sharing the philanthropic story of the event in the most compelling way.  

Charities interested in raising funds through the AJC Peachtree Road Race on CrowdRise should email [email protected] /* */ with the following information by Thursday, March 15:

  • Charity Name
  • Contact Information (including email)
  • Charity’s Mission
  • Commitment to use CrowdRise as a fundraising platform 

The 43rd running of the AJC Peachtree Road Race will take place on Wednesday, July 4, 2012.  Additional details regarding the 2012 AJC Peachtree Road Race including registration information, start wave placement details and specifics on the Peachtree Health and Fitness Expo are available at